Website devoted to baby boomers

A NEW national property website that starts soon will help baby boomers find their ideal retirement address or investment.

ProperrytoRetire.com.au is designed for baby boomers who will be exerting even greater influence on the real estate sector.

For more than 25 years, baby boomers born between 1946 and 1964 have dominated Australia's property market.

It is predicted that in 10 years, these influential buyers will reach retirement age and buy property.

The new site will be able to search for a three-bedroom house, with three bathrooms and two car spaces on the coast, near a golf course or as part of a retirement village.

It will also feature news, advice, tips and case studies specific to boomers and their choices.

PropertytoRetire.com.au director Melos Sulicich is building up the site's property listings before its national launch.

"(The website) will make it easier for baby boomers to find their ideal property and, of course, easier for agents and vendors to make sales," he said.

"At its heart is a simple targeted search technique to narrow searches to a selection of key properties and criteria that fit the boomer's profile and aspirations.

"Many boomers want early retirement and never before. has a generation of Australians been so cash-ready to make the call and buy their dream retirement property."

PropertytoRetire is purely for registered real estate agents and will not take private listings.

Sunday Times - 30th September 2007